| Last Friday we attended the horse races at Ascot Racecourse! This was such a fun summer day dressed up in the sun and having the chance to see an example of what good marketing and branding looks like. From our first step inside the gates it was easy to see that this business has some amazing designers working to make Ascot a truly royal experience for all attending. In addition to betting on the races, the day was full of beautiful designs. Having an elaborate style guide is important in helping Ascot maintain it's brand and maintain consistent in their designs. As the pictures show below, the exact same shade of blue is used on every sign, banner and display. The same type is used as well. From the tickets, the venue, the website and social media presences, and beyond all of the designs contribute to making the Ascot atmosphere an incredible day. |
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